Roser Padrés Designs Tactile Branding for Mercè 17
Graphic designer Roser Padrés has created a modular branding system for Mercè 17, an architectural platform. The visual identity uses warm sand tones and raw fiber papers, avoiding artificial hues. Typography features a clean, structural serif typeface with wide letter-spacing, representing traditional stonemasonry details. Layouts are strictly aligned to a vertical grid system. Physical materials include deep blind debossing on heavy uncoated chipboard and hot-stamped black foil. Packaging uses minimal layouts and raw string closures. The branding aims to simplify client engagement with the platform, making portfolio sheets functional and readable.
Key facts
- Roser Padrés designed the branding for Mercè 17.
- The color palette uses warm sand tones and raw fiber papers.
- Typography is a structural serif typeface with wide letter-spacing.
- Layouts follow a strict vertical grid system.
- Stationary cards feature deep blind debossing on heavy uncoated chipboard.
- Hot-stamped black foil is used for contrast.
- Packaging wraps use minimal layouts and raw string closures.
- The branding aims to make portfolio sheets functional and readable.
Entities
Artists
- Roser Padrés
Institutions
- Mercè 17