Rolex to Auction Four Unique Gem-Set Daytonas for Charity
Rolex is set to auction four unique Cosmograph Daytona watches, each inspired by a season and adorned with colored gemstones. The auction, conducted by Phillips, will take place in London on September 28, 2026. Proceeds will benefit the Federer Foundation, founded by tennis legend Roger Federer, and Re:Wild, associated with actor Leonardo DiCaprio. The watches are crafted in 18-karat yellow gold, Everose, white gold, or 950 platinum. The Spring model features a green chrysoprase dial with purple diamonds and sapphires; Summer has a turquoise dial with pink sapphires; Autumn uses a mustard-colored mookaite dial with green tourmalines; Winter showcases a blue opal dial with a sapphire gradient. Each watch is estimated to be worth around 4 million CHF (approximately $5 million). Rolex CEO Jean-Frédéric Dufour commented on the brand's commitment to excellence and positive impact. The sale is expected to attract significant collector interest.
Key facts
- Rolex will auction four unique Cosmograph Daytonas on September 28, 2026, in London.
- The auction is overseen by Phillips.
- Proceeds benefit the Federer Foundation and Re:Wild.
- Each watch is inspired by a season and set with colored gemstones.
- Materials include 18-karat yellow gold, Everose, white gold, and 950 platinum.
- Estimated value per watch is 4 million CHF (~$5 million).
- Rolex CEO Jean-Frédéric Dufour emphasized the brand's commitment to positive impact.
- The watches are unique, a rarity for Rolex.
Entities
Artists
Institutions
- Rolex
- Phillips
- Federer Foundation
- Re:Wild
Locations
- London
- United Kingdom