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Rolex Marks 100 Years of the Oyster Perpetual with New Anniversary Models

other · 2026-04-14

Rolex celebrates the centenary of the Oyster Perpetual, the foundational model that established the wristwatch as a reliable timekeeping device. The Oyster case, introduced in 1926, solved issues of dust and water resistance, while the Perpetual rotor, added in 1931, provided automatic winding. These innovations, driven by founder Hans Wilsdorf, set the stage for the wristwatch's global adoption. The Oyster lineage includes the Datejust (1945) and Submariner (1953), which spawned the Sea-Dweller, Deepsea, and Deepsea Challenge models. The Deepsea Challenge is depth-rated to 11,000 meters, as demonstrated by James Cameron's 2012 Mariana Trench dive. Today, the Professional range—GMT-Master II, Yacht-Master, Explorer, Air-King, and Cosmograph Daytona—all carry the Oyster Perpetual designation. For the anniversary, Rolex introduces the Oyster Perpetual 36 with a lacquered Jubilee dial featuring the brand name in ten contrasting colors, referencing a 1970s pattern. The Oyster Perpetual 41 returns to classical design with a date-free display, baton markers, smooth bezel, and a solid Oystersteel bracelet, with yellow gold on the bezel and crown. Anniversary details include '100' on the crown and '100 years' on the dial instead of 'Swiss Made'. The Oyster Perpetual 28 in yellow gold is also noted. The Oyster's history is detailed in two books by Nicholas Foulkes, published in partnership with Rolex.

Key facts

  • The Rolex Oyster was launched in 1926, resolving accuracy and dust/water resistance issues.
  • Rolex received the first Swiss Certificate for Chronometric Precision for a wristwatch movement in 1910.
  • The Perpetual rotor was introduced in 1931, enabling automatic winding.
  • The Datejust launched in 1945 for Rolex's 40th anniversary, the first automatic, waterproof chronometer with a date window at 3 o'clock.
  • The Submariner debuted in 1953, leading to the Sea-Dweller, Deepsea, and Deepsea Challenge models.
  • The Deepsea Challenge is safe to 11,000 meters, demonstrated by James Cameron's 2012 Mariana Trench dive.
  • New anniversary models include the Oyster Perpetual 36 with a Jubilee dial in ten colors, and the Oyster Perpetual 41 with a date-free display and solid Oystersteel bracelet.
  • Anniversary details feature '100' on the crown and '100 years' on the dial instead of 'Swiss Made'.

Entities

Artists

  • Hans Wilsdorf
  • Nicholas Foulkes
  • James Cameron
  • Bill Prince
  • Anna Solomon

Institutions

  • Rolex
  • Wallpaper*
  • The Blend
  • British GQ
  • Assouline
  • Wallpaper
  • Watches & Wonders
  • Luxury London Magazine
  • Luxurylondon.co.uk

Locations

  • Mariana Trench
  • Switzerland
  • Geneva

Sources