Roku's First OLED TV Arrives at $1,000 With 55- and 65-Inch Options

Roku has introduced its inaugural OLED television, the Pro Series OLED, priced at $1,000 and available for a $300 discount during October Prime Day. It comes in sizes of 55 and 65 inches and is designed for easy assembly, requiring no tools—feet attach with thumbscrews and offer two height settings. Setup can be completed using a smartphone. The television includes four HDMI ports, featuring an eARC input and two ports for 120-Hz gaming, along with coaxial, optical audio, and Ethernet connections. Utilizing Wi-Fi 5, Roku's interface allows for personalized menus and screensavers, with advertisements taking up a third of the home screen. The remote includes a programmable button and voice search. Testing revealed strong contrast and vivid colors, though brightness was somewhat limited.