ARTFEED — Contemporary Art Intelligence

Rokid Opens Unstaffed Smart-Glasses Flagship in Hong Kong's Harbour City

other · 2026-10-18

Rokid has inaugurated an unmanned flagship store within Hong Kong's Harbour City shopping mall, utilizing illuminated monitor screens and a robotic system at the exit in place of traditional sales personnel. This innovative venue opened on Thursday. Zoro Shao, who serves as the vice-president and head of international business at Rokid, noted that this store represents a pioneering effort in the global smart-glasses industry. During a trial phase, the outlet achieved sales of five to six pairs of HK$4,688 (approximately US$599) wearables daily, a performance that Shao indicated greatly surpassed their expectations. As Rokid pursues international growth, the company is banking on this automated retail approach to set itself apart from competitors, though further specifics about the robotic system and operational methods remain undisclosed.

Key facts

  • Rokid opened an unstaffed flagship store in Harbour City, Hong Kong
  • The store opened on Thursday
  • The venue uses monitor screens and a robotic system at the exit instead of sales staff
  • Zoro Shao is vice-president and head of international business at Rokid
  • Rokid claims the store is the first of its kind in the global smart-glasses sector
  • During a trial, the store sold five to six pairs of wearables daily
  • The wearables are priced at HK$4,688 (around US$599)
  • Rokid hopes the automated model will distinguish it from competitors amid international expansion

Entities

Artists

  • Zoro Shao

Institutions

  • Rokid
  • Harbour City

Locations

  • Hong Kong
  • China

Sources