Rokeya Akter Designs ZEKOSHIP Brand Identity with Geometric Monogram and High-Contrast Palette
Rokeya Akter has created a distinctive brand identity for ZEKOSHIP, a provider specializing in freight forwarding and transportation management. The initiative reflects the principle “Take Control. Manage Shipping,” utilizing geometric designs for coordinating intermodal freight. A key feature of the identity is a monogram that merges the letter Z with transport paths. For clarity, the typographic system employs Satoshi, a typeface from Indian Type Foundry, available in Regular, Medium, and Bold weights. The color scheme consists of Obsidian Black, Electric Cyan, Coral, and Deep Olive. Applications include silkscreened logos on shipping boxes, stenciled details on containers, and textured business cards, along with delivery totes, safety vests, and custom presentation boxes. The project is displayed on Behance.
Key facts
- Rokeya Akter designed the brand identity for ZEKOSHIP, a freight forwarding and transportation management provider.
- The identity is built around the ethos “Take Control. Manage Shipping.”
- A geometric monogram combines the letter Z with diagonal transport trajectories.
- The typographic hierarchy uses Satoshi, a neo-grotesque typeface by Indian Type Foundry, in Regular, Medium, and Bold weights.
- The color palette includes Obsidian Black (Pantone 419 C), Electric Cyan (Pantone 2995 C), Coral (Pantone 2026 C), and Deep Olive (Pantone 4485 C).
- Physical applications include silkscreened marks and barcode telemetry labels on corrugated cartons, stenciled freight specifications on steel containers, and textured cotton business cards.
- Additional touchpoints are woven polypropylene delivery totes, high-visibility field safety vests, and custom presentation boxes.
- The complete project can be viewed on Behance.
Entities
Artists
- Rokeya Akter
Institutions
- ZEKOSHIP
- Indian Type Foundry
- Behance