Robot Food Rebrands Oasis Beauty Kitchen as Postcard with Stamp-Inspired Packaging

Robot Food has transformed Singapore's Oasis Beauty Kitchen into a new brand called Postcard, which showcases packaging adorned with stamp illustrations and uniquely shaped cleansing bars. Hildra Grace, the founder, envisioned a worldwide sustainable beauty brand with the concept of "less farmers market, more Sephora." The name Postcard, chosen by Senior Designer Craig and Senior Copywriter Lizzie, aims to conjure a personal sanctuary. The brand’s manifesto features distressed typewriter serif text and a chunky wordmark resembling a rubber ink stamp. Each scent in the 50 ml Anywhere Fragrance collection is linked to a specific destination, presented in cylindrical glass bottles and textured off-white cartons with perforated stamp designs. The ergonomic Head-to-Toe cleansing bars have debossed wordmarks and headlines proclaiming a "100% chance of showers." The project can be viewed on Behance.