Robot Food Designs Dermi Skincare Packaging with Edu-Play-Tion Strategy
Robot Food has crafted a whimsical packaging concept for Dermi, a skincare line tailored for tweens, which promotes an easy three-step daily routine. This initiative, termed edu-play-tion, merges effective skincare with an element of fun. The design showcases lively color blocks, cellular motifs, and fruity textures. A clean typeface creates a visual hierarchy, featuring a playful lowercase logotype with a backward e. Monospaced text denotes step numbers and liquid quantities, while dynamic verbs such as lather, blitz, and quench inject excitement. Distinctive 3D icons symbolize the ingredients. The outer boxes, in shades of teal, soft purple, and bright orange, guide users through the steps, while the refillable containers include a flask-shaped cleanser, a frosted toner jar, and a round-pump sunscreen bottle. Durable foil pouches help minimize plastic waste.
Key facts
- Robot Food designed the packaging for Dermi, a refillable skincare brand for tweens.
- The brand introduces a three-step daily skincare habit.
- Robot Food's strategy is called edu-play-tion.
- Packaging features saturated color blocks, cellular shapes, and fruit textures.
- A round lowercase logotype with a backward open e anchors the brand face.
- Monospaced text is used for step numbers and liquid sizes.
- Action verbs like lather, blitz, and quench are used on labels.
- Outer paperboard boxes use teal, soft purple, and bright orange to sort the three steps.
- The cleanser uses an angled laboratory flask shape with a teal cap.
- The toner sits in a frosted jar with a twist lid.
- The sunscreen bottle features a round orange ball pump.
- Sturdy foil refill pouches supply fresh liquid with far less plastic waste.
Entities
Institutions
- Robot Food
- Dermi
- Behance