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Robert Pattinson Stars in 1664 Beer Campaign Directed by Brady Corbet

artist · 2026-04-02

Actor Robert Pattinson has become a global brand ambassador for 1664 beer, appearing in a new campaign directed by Oscar-winning filmmaker Brady Corbet. The short film, set in Paris, features Pattinson portraying three distinct characters—a minimalist, an avant-garde artist, and an eccentric dandy—who debate aesthetics while sharing an appreciation for the beer. Pattinson notes that exploring the concept of good taste through these roles involved extensive attention to costume and makeup details. This collaboration marks a reunion for Pattinson and Corbet, who previously worked together on Corbet's 2016 directorial debut, The Childhood of a Leader. Pattinson's career is characterized by diverse roles, from playing multiple versions of a character in Bong Joon-ho's 2025 film Mickey 17 to his portrayal of Batman in The Batman (2022). He reflects on his preference for provocative projects and how his role selection has evolved, particularly since becoming a parent. Upcoming projects include Kristoffer Borgli's The Drama with Zendaya, Christopher Nolan's The Odyssey, and Dune: Part 3, where he will reunite with Zendaya. The 1664 campaign, titled 'Unquestionably Good Taste,' is currently available.

Key facts

  • Robert Pattinson is the global brand ambassador for 1664 beer.
  • The campaign is a short film directed by Brady Corbet, set in Paris.
  • Pattinson plays three characters: a minimalist, an avant-garde artist, and a dandy.
  • Pattinson and Corbet previously collaborated on The Childhood of a Leader (2016).
  • Pattinson's upcoming films include The Drama, The Odyssey, and Dune: Part 3.
  • He has played multiple roles in films like Mickey 18 and The Childhood of a Leader.
  • Pattinson describes his artistic approach as favoring subversive and provocative work.
  • The campaign explores themes of identity and the subjectivity of good taste.

Entities

Artists

Institutions

  • Dior

Locations

  • Paris
  • UK
  • Ithaca
  • Montana
  • Soho

Sources