Richert Beil Opens Permanent Store and Hosts '10 Gebote' Auction in Berlin-Kreuzberg
At Muskauer Straße 41 in Berlin-Kreuzberg, Jale Richert and Michele Beil, the creative pair behind Richert Beil, chose to forgo the conventional runway during Berlin Fashion Week to unveil their inaugural permanent store, Apotheke. Housed in a historic former pharmacy, the venue maintains its original architectural charm while offering a gallery-like shopping experience. Instead of a runway presentation, they introduced '10 Gebote' (10 Commandments), an auction featuring ten unique, handcrafted items from their Berlin atelier, such as pleated wrap skirts and ruffle pants, with bidding open for a week. The event showcased menu-style cards detailing Name, Size, Ingredients (materials), and Cooking Time, hinting at Spring/Summer 2027. A central table displayed ceramic art by Jana Francke and culinary selections by Caro Schechtner, along with a curated Ready-to-Buy collection from past lines. Established in 2014, Richert Beil continues to redefine craftsmanship and cultural production, merging atelier with street style. Apotheke is now officially open to the public.
Key facts
- Richert Beil opened first permanent standalone store Apotheke at Muskauer Straße 41, Berlin-Kreuzberg.
- The store is located in a historic former pharmacy with preserved original architecture.
- Instead of a runway show, they hosted '10 Gebote' open-bidding auction with ten handcrafted pieces.
- Auction items include pleated wrap skirts, windbreakers, apron shirts, and ruffle pants.
- Bidding runs for a full week.
- Presentation used menu-style cards with Name, Size, Ingredients, and Cooking Time.
- Season hint for Spring/Summer 2027 was included on cards.
- Central table featured ceramic works by artist Jana Francke and culinary curation by Caro Schechtner.
- Ready-to-Buy selection from previous collections was available.
- Richert Beil was founded in 2014.
Entities
Artists
- Jale Richert
- Michele Beil
- Jana Francke
- Caro Schechtner
- Tom Funk
- Viktoria Yerchyk
- Reem Jarhum
- Kosuke Ikeuchi
Institutions
- Richert Beil
- Apotheke
- Berlin Fashion Week
- Fashion Council Germany
Locations
- Berlin
- Germany
- Muskauer Straße 41
- Berlin-Kreuzberg