Regio Specialty Coffee's Monochromatic Identity by Ali Aljilani
Ali Aljilani crafted a sleek visual identity for Regio, a specialty coffee shop, characterized by its monochromatic typography and tactile paper materials. The design employs a strict palette and geometric hierarchy to underscore the brand's commitment to ethically sourced coffee and artisanal pastries. The use of deep charcoal black alongside textured off-white paper enhances structural alignment and typographic rhythm. A custom wordmark, featuring pronounced stroke contrast and modular proportions, introduces visual tension. The branding encompasses debossed business cards, takeaway bags, coffee bean pouches, and cup labels, all adhering to grid discipline and clarity. This unified approach harmonizes high-contrast typography with organic textures, creating a unique identity in both digital and physical spaces. The complete visual identity can be found on Behance.
Key facts
- Ali Aljilani designed the visual identity for Regio specialty coffee shop.
- The identity uses a monochromatic color system and geometric typographic hierarchy.
- The design emphasizes structural alignment, spacing, typographic rhythm, and proportion.
- Custom wordmark features extreme stroke contrast and modular proportions.
- Applications include debossed business cards, takeaway paper bags, coffee bean pouches, and branded cup labels.
- The identity is applied across digital screens, mobile apps, and physical cafe environments.
- The project is showcased on Behance.
- The design avoids generic cafe imagery, using scale contrast to communicate quality.
Entities
Artists
- Ali Aljilani
Institutions
- Regio