ARTFEED — Contemporary Art Intelligence

Red Emerges as Fall's Defining Menswear Color, From Canali to Zegna

other · 2026-10-03

For the upcoming fall season, menswear designers are emphasizing red as the standout color, moving away from the traditional palette of blue, brown, gray, and khaki. This shift reflects the "Unexpected Red Theory" prevalent in interior design. Featured items include eveningwear and accessories, such as a Canali velour dinner jacket priced at $2,250 and a Brunello Cucinelli silk pocket square for $330. Notable sweaters are a Celine cashmere crewneck at $1,950 and a Giorgio Armani cashmere sweater costing $4,495. Sunglasses vary from Ahlem acetate at $570 to Oliver Peoples x Roger Federer at $479. Accessories showcase an Isaia cashmere scarf for $750 and a Jaeger-LeCoultre watch at $27,000. The piece was created by Justin Fenner, Irene Opezzo, Thomas Waller, and Elizabeth Serwin.

Key facts

  • Red is positioned as fall menswear's standout color, countering defaults of blue, brown, gray, and khaki
  • The trend draws on the "Unexpected Red Theory" from interior design Instagram accounts
  • Featured pieces include a Canali velour dinner jacket at $2,250 and a Brunello Cucinelli silk pocket square at $330
  • Sweaters range from a Massimo Alba cashmere crewneck at $1,180 to a Brunello Cucinelli cable-knit cardigan at $8,950
  • Sunglasses include Balmain titanium at $710 and Oliver Peoples x Roger Federer bio-nylon and acetate at $479
  • Accessories include a Jaeger-LeCoultre Reverso Tribute Monoface Small Seconds in 18-karat pink gold at $27,000
  • The feature credits Fashion and Lifestyle Director Justin Fenner and Photography Director Irene Opezzo
  • Styling was handled by Thomas Waller and Elizabeth Serwin

Entities

Artists

  • Justin Fenner
  • Irene Opezzo
  • Thomas Waller
  • Elizabeth Serwin
  • Roger Federer

Institutions

  • Canali
  • Brunello Cucinelli
  • Celine
  • Massimo Alba
  • Corneliani
  • Zegna
  • Giorgio Armani
  • Ahlem
  • Robert Marc
  • Cutler and Gross
  • Balmain
  • Oliver Peoples
  • Isaia
  • Dior
  • Ferragamo
  • Jaeger-LeCoultre
  • Il Bisonte
  • Stefano Ricci
  • Robb Report
  • Instagram

Locations

  • New York
  • United States

Sources