Ray Noir Launches 'Gothstar' Era with New Single 'Label Whxre'

Ray Noir, a queer alternative metal artist based in London, released the single 'Label Whxre' on April 2. This track marks the beginning of his 'Gothstar' era, blending elements of rave culture with metal music. Noir, known for his provocative style, has previously worked with fashion designers Marc Jacobs and Vivienne Westwood, influences evident in the song's high-fashion aesthetic. The artist described the piece as toxic, ridiculous, and iconic, reflecting his personal experiences. The single precedes the upcoming EP 'Gothstar,' scheduled for release on September 17, which will feature a collaboration with U.S. gay goth artist Danny Blu. The music video for 'Label Whxre' was photographed by Bartlett Felix. The release emphasizes themes of rebellion and self-expression, positioning it as a bold statement in the intersection of fashion and music.