RAY CHU Unveils Fans Only Club for Spring/Summer 2027 at London Fashion Week

At London Fashion Week, Ray Chu presented the Spring/Summer 2027 collection titled Fans Only Club, a playful reference to adult fan subscription services. The collection incorporates Taiwan's Sambucus flower (冇骨消), whose small white blooms form large clusters, serving as a metaphor for community and strength. Chu's tailoring is relaxed with sheer layers and clingy silhouettes, while the Sambucus motif appears in prints and embellishments. The Taiwan Banana Club print adds a kitschy, nostalgic element. Swarovski ReCreated™ Crystals are featured on select looks, and Japanese artist MOMOJIRI WORKS contributes wearable sculptures that reinterpret botanical themes. Hong Kong sexual-wellness brand Hello Nancy introduces Ace and Smash, tennis-inspired pleasure devices from its Tennis Collection, described as "doubles partners." Fabrics include lightweight mint-fibre shirting and quick-drying Icy Grass jersey, with a focus on natural-fibre-based and environmentally conscious materials. The collection balances sensuality with humor, avoiding gimmickry through thoughtful design. The event took place during London Fashion Week, with creative contributions from stylist Lily Rimr, photographer Photophagos, and others. Sponsors include Swarovski, Hello Nancy, Commando, and Woodford Reserve. The venue was Bourne & Hollingsworth. The collection reinforces Chu's signature approach to tailoring while embracing a playful, sexy aesthetic for summer.