Ragged Edge Revives Globe-Trotter's 1897 North Star Crest in New Brand Identity
Ragged Edge, a London-based studio, has developed a character-driven brand identity for Globe-Trotter, a British luggage manufacturer, by reintroducing the North Star crest from 1897 along with its original typography. This initiative follows the brand's collaboration with Oakley Capital. Highlighting a quirky British essence, Ragged Edge redesigned 19th-century lettering, incorporating a prominent uppercase wordmark encircling a faceted North Star compass. The design features an arched window crest that displays GLOBE•TROTTER above ENG and 1897, along with a deep blind-debossed effect on off-white cotton paper. Notable applications include the Summer 26 Globe-Trotter Journal with a sage-green cover and yellow spine, and the Paris flagship store, which boasts brushed-brass signage and an emerald-green interior.
Key facts
- Ragged Edge, a London studio, created the new identity for British luggage maker Globe-Trotter
- Globe-Trotter was founded in 1897 and is now partnered with new owners Oakley Capital
- The identity revives the original nineteenth-century lettering and a faceted four-pointed North Star compass replacing the hyphen
- An arched window crest reads GLOBE•TROTTER above ENG and 1897
- The Summer 26 issue of the Globe-Trotter Journal features a sage-green cover with yellow loop-stitched spine binding
- The Journal headline "Go your own way" appears above trunks from the Tyler, the Creator collaboration with leopard-print lining
- The Paris flagship has brushed-brass signage, an emerald-green interior and a papier-mâché elephant
- The brand line references 128 years of travel, with hotel labels from Tangier and Villars Palace shown on an ivory trunk
Entities
Artists
Institutions
- Ragged Edge
- Globe-Trotter
- Oakley Capital
- Globe-Trotter Journal
Locations
- London
- United Kingdom
- Paris
- France
- Tangier
- Morocco
- Villars Palace
- Switzerland