Rachel Effendy on Creativity, TV, and Nasi Padang

Rachel Effendy, Executive Creative Director at Dazed Studio, shares personal insights in an interview with PRINT Magazine. An Emmy-winning creative leader in social and digital marketing, she discusses her love for TV, her creative origins, and her favorite meal. Effendy reveals that she arranged color pencils in gradient order as a child, which gave her a sense of satisfaction. She claims to have no regrets, viewing experiences as part of her story. She credits her family and long-time friends for helping her through heartbreak, and admits to being an easy crier, especially over rescue puppy videos on TikTok. Effendy describes her ideal afterlife as a pink house with unlimited sushi and an indoor garden shared with her best friends. She wishes she were better at expressing disagreement, as she tends to avoid conflict, but loves her ability to adapt quickly, a trait she attributes to growing up as a third culture kid. Her absolute favorite meal is Nasi Padang, an Indonesian dish of various spiced meats and vegetables served with rice, which she enjoys for the unique dining experience where dishes are piled on the table and you pay only for what you eat.