Purple Bite's Mikel Corrente on Accountability and AI in Music PR

Mikel Corrente established Purple Bite over ten years ago, focusing on music public relations. The agency has collaborated with over 3,000 musicians, offering services such as press outreach, playlist placements, and artist growth, all supported by a refund policy. Notable clients in its initial phase included Play Like a Girl, Lauren Ruth Ward, and BIIANCO. Corrente believes the increasing use of AI in music discovery enhances the importance of traditional media. As Purple Bite expands into social media management, he emphasizes the necessity of patience for achieving enduring success. In the next five years, he envisions a flexible yet artist-centric future for the agency.