Pure Sense Perfume Brand Employs Blind Perfumers for Sensory Social Project

Pure Sense is a niche perfume brand founded by Ekaterina Zinchenko that employs blind individuals as perfumers. The project involves three participants who each selected an emotional state they believe is lacking in contemporary society, resulting in three fragrances named Freedom, Inspiration, and Serenity. Zinchenko's initiative aims to highlight sensory capabilities beyond vision, focusing on enhanced olfactory perception among those with visual limitations. The packaging design incorporates tactile elements including rounded bottle shapes, specially coated lids, perforated mail packaging, and Braille text. According to project participants, their visual experiences involve colored spots rather than complete darkness, which influenced the visual identity and color schemes for each fragrance. The brand represents both a commercial perfume line and a social project exploring alternative sensory expression through professional perfumery training for blind individuals.