Pronounce Marks 10th Anniversary at Shanghai Fashion Week with Through Her Eyes
During Shanghai Fashion Week, designers Yushan Li and Jun Zhou presented their collection, Through Her Eyes, celebrating the brand's 10th anniversary. This collection examined masculinity and femininity through a female lens, showcasing linear silhouettes, soft tailoring, and unstructured garments. It blended masculine and feminine aspects without overtly addressing gender fluidity, drawing inspiration from Eastern fashion traditions. The show featured young models alongside older women, symbolizing experience. The finale highlighted Dr. Qin Huilan, a retired physician from Shanghai, who joined the final model for an unexpected walk. Over the past decade, Pronounce has evolved from subcultural influences to emphasizing individuality and materiality, attracting an audience that has grown with the brand.
Key facts
- Pronounce celebrated its 10th anniversary with a special collection at Shanghai Fashion Week.
- The collection, titled Through Her Eyes, explored masculinity and femininity through a female lens.
- Designers Yushan Li and Jun Zhou drew on yin and yang to rethink gender conventions.
- The lineup featured linear silhouettes, soft tailoring, and unstructured pieces for light layering.
- Young models and mature women walked together, reflecting a generational dimension.
- Dr. Qin Huilan, a retired Shanghai physician and Miu Miu runway model, made a surprise appearance in the finale.
- The impromptu walk was organized the morning of the show.
- Over ten years, Pronounce has shifted from subcultural references to a focus on personality, material, and feel.
Entities
Artists
- Yushan Li
- Jun Zhou
- Qin Huilan
Institutions
- Pronounce
- Shanghai Fashion Week
- Prada
- Miu Miu
Locations
- Shanghai
- China
- Paris
- France