ARTFEED — Contemporary Art Intelligence

'Practical Magic 2' Projected for $30 Million Opening, Poised to Unseat 'Spider-Man: Brand New Day'

other · 2026-09-12

In Practical Magic 2, Sandra Bullock and Nicole Kidman reprise their roles as sister witches Sally and Gillian Owens, returning to the beloved characters from the 1998 film. The Warner Bros. release garnered $4.7 million from Thursday previews across 3,200 theaters in North America. Deadline anticipates earnings of $12.5 million on Friday and a total of $30 million by Sunday from 4,146 theaters, which falls within the lower end of pre-release projections ranging from $30 million to $40 million (Deadline and Variety) and $40 million to $50 million (Box Office Pro). The sequel has a production budget of $75 million, excluding marketing expenses. If it reaches $30 million, it will end Spider-Man: Brand New Day's six-week dominance at the domestic box office. Spider-Man: Brand New Day is expected to earn $8.3 million this weekend, bringing its total to $935 million. Meanwhile, Universal Pictures' The Odyssey is projected to earn $8.1 million, Ketchup Entertainment's Coyote vs. Acme $5.8 million, and Angel Studios' Runner $5.4 million from 1,560 theaters. Final numbers will be reported on Monday.

Key facts

  • Practical Magic 2 earned $4.7 million from Thursday previews in 3,200 North American theaters.
  • Deadline projects a $30 million opening weekend from 4,146 North American theaters, including $12.5 million on Friday.
  • The Warner Bros. film had a $75 million production budget before marketing costs, according to Variety.
  • Pre-release projections ranged from $30 million to $40 million (Deadline, Variety), $40 million to $50 million (Box Office Pro), and $31 million to $43 million (Box Office Theory).
  • Spider-Man: Brand New Day is projected to earn $8.3 million from 3,303 North American theaters through Sunday, reaching $935 million domestically.
  • Star Wars: Episode VII – The Force Awakens holds the domestic record at $936.6 million.
  • The Odyssey is projected third with $8.1 million and Coyote vs. Acme fourth with $5.8 million.
  • Runner, starring Alan Ritchson and Owen Wilson, is projected fifth with $5.4 million from 1,560 North American theaters.

Entities

Artists

Institutions

  • Warner Bros.
  • Sony Pictures Entertainment
  • Universal Pictures
  • Ketchup Entertainment
  • Angel Studios
  • Deadline
  • Variety
  • Box Office Pro
  • Box Office Theory
  • Forbes

Locations

  • North America
  • United States

Sources