Practical Magic 2 Opens to $30M Domestically, Outpacing 1998 Original's Inflation-Adjusted Debut
Over the weekend, Susanne Bier's Practical Magic 2 premiered in theaters, nearly three decades after the first film's release. The sequel generated approximately $30 million from 4,146 theaters across North America, despite receiving unfavorable reviews, and added $16 million from international markets, bringing its global total to $46 million. The original movie, which debuted on October 16, 1998, earned $13.1 million initially, equating to $26.8 million when adjusted for inflation, and ultimately grossed $94.4 million worldwide against a budget of $75 million. With a budget of $75 million, Practical Magic 2 is set to compete with other upcoming films. The sequel draws inspiration from Alice Hoffman's fourth book, The Book of Magic, while the original is available for streaming on HBO Max.
Key facts
- Practical Magic 2 opened in theaters over the weekend, 28 years after the original film.
- The sequel earned an estimated $30 million from 4,146 North American theaters.
- Internationally, Practical Magic 2 added an estimated $16 million, for a global opening weekend total of $46 million.
- The 1998 original, released on Oct. 16, 1998, made $13.1 million from 2,652 North American theaters in its debut.
- Adjusted for inflation, the original's opening weekend is roughly $26.8 million.
- The first film grossed $46.7 million domestically and $47.7 million internationally, totaling $94.4 million worldwide, against a $75 million production budget before P&A, per Box Office Mojo; IndieWire reports the budget as $60 million before P&A.
- Practical Magic 2 has a $75 million budget before P&A, according to IndieWire.
- Upcoming competition includes Zach Cregger's Resident Evil reboot on Sept. 17, and Brad Pitt's Heart of the Beast, Robert Pattinson's Primetime, and Avengers: Endgame Encore on Sept. 25.
Entities
Artists
- Sandra Bullock
- Nicole Kidman
- Susanne Bier
- Stockard Channing
- Dianne Wiest
- Alice Hoffman
- Zach Cregger
- Brad Pitt
- Robert Pattinson
Institutions
- Warner Bros.
- Alcon Entertainment
- Box Office Mojo
- IndieWire
- HBO Max
Locations
- Massachusetts
- United States