Poshmark Hosts Dry Cleaner-Themed NYFW Party on Canal Street, Launching 'Try Yourself On' Campaign

During New York Fashion Week on Saturday night, Elizabeth von der Goltz, the Chief Revenue Officer of Poshmark, unveiled a preview of the platform's Canal Street activation, introducing the 'Try Yourself On' national brand campaign. Attendees walked through a replica of a dry cleaner that led to a cocktail lounge and showroom, reflecting the experience of bringing unique items for cleaning. Notable ambassadors from the Tastemakers campaign, including Chloe Fineman, Courtney Grow, Colleen Allen, Jalil Johnson, Elissa Santisi, and Francesca Keller, provided pieces for a special collection featured at NYFW, showcasing items like feather-trimmed Prada mules and a Roberto Cavalli Spring 2003 mini dress. In December, Poshmark will host its inaugural in-person closet sale with Fineman, and guests were given a complimentary vintage shirt.