Porsche Design and Newgard Unveil Invitation-Only Concours Club for Car Collectors
On Monday, Porsche Design, in partnership with Newgard Development Group, unveiled the Porsche Design Concours, an exclusive club and studio initiative. Scheduled to debut in 2028, the initial sites will be located in Dallas and West Palm Beach. Each studio will range from 2,700 to 6,000 square feet and will feature vehicle storage, wellness facilities, dining options, event spaces, and outdoor terraces. The clubhouse is intended as a communal hub for car enthusiasts, with no requirement to own a Porsche for membership. The architectural design is a joint effort by Porsche Design, Newgard, Gensler for Dallas, and Urban Robot Associates for West Palm Beach. Volker Strotmeier and Harvey Hernandez highlighted the aim of blending design, functionality, and automotive culture.
Key facts
- Porsche Design and Newgard Development Group unveiled Porsche Design Concours on Monday.
- The concept is an invitation-only club and studio model for vehicle collectors.
- The first locations are planned for Dallas and West Palm Beach.
- Both locations are expected to open in 2028.
- Studios range from 2,700 to 6,000 square feet.
- Amenities include wellness facilities, dining, event spaces, and outdoor terraces.
- Gensler is designing the Dallas location; Urban Robot Associates is designing West Palm Beach.
- Porsche ownership is not required for an invitation; locations are chosen based on collector communities.
Entities
Artists
- Volker Strotmeier
- Harvey Hernandez
Institutions
- Porsche Design
- Newgard Development Group
- Porsche Lifestyle Group
- Gensler
- Urban Robot Associates
- Galerie Magazine
Locations
- Dallas
- United States
- West Palm Beach