Pond Design CEO Johanna Augustin on Creativity, Branding, and Stockholm
Johanna Augustin, the CEO of Pond Design located in Stockholm, has collaborated with brands such as Absolut and Jameson for 16 years. Recently, she spent a day in Stockholm with her daughters, whom she affectionately refers to as 'Gen Alpha in the wild.' Augustin cherishes the creative journey at Pond Design and fondly remembers her early experiences with costume jewelry. Although she regrets her studies in economics and Latin, she recognizes their impact on her creative thinking. Having faced heartbreak, she considers her husband her soulmate. Augustin takes pride in her daughters' successes and enjoys literature, music, and Arsenal games. While she struggles with perfectionism and a lack of motivation in sports, she appreciates her curiosity and delights in her favorite dish, a Swedish smörgås.
Key facts
- Johanna Augustin is CEO of Pond Design, based in Stockholm.
- Pond Design works with Absolut, Jameson, Oddly Good, and Korshags.
- Augustin has been at Pond Design for 16 years.
- She studied economics and three years of Latin in high school.
- She speaks French, Italian, Swedish, and English.
- She recently read a book by Swedish author Karolina Ramqvist.
- Her husband and daughters are Arsenal fans; for his 50th birthday they will attend his first match in London.
- Her favorite meal is smörgås: rye bread, cheese, cucumber, and butter.
Entities
Artists
- Johanna Augustin
- Karolina Ramqvist
Institutions
- Pond Design
- Absolut
- Jameson
- Oddly Good
- Korshags
- Arsenal
Locations
- Stockholm
- Sweden
- London
- United Kingdom