Polaroid Mod Instant Camera Debuts with Four Creative Modes
Polaroid has introduced the Mod, an instant camera that offers four innovative modes: Split Shot, motion freeze, double exposure, and Light Painting. Users can easily navigate these features via a dial, promoting intuitive creativity. This launch is part of Polaroid's initiative to combine the simplicity of point-and-shoot photography with physical prints, following the release of the Go Generation 3. The Mod preserves the classic design inspired by the 1972 SX-70 camera, now under new management. Stine Bauer Dahlberg, the chief product officer, highlighted the camera's user-friendliness and its potential to inspire creativity. The Mod encourages instant photography as an alternative to digital, allowing users to capture images that would take AI a minute. It is currently available on Polaroid.com. Jonathan Bell reported on this for Wallpaper*.
Key facts
- Polaroid has launched a new instant camera called the Mod.
- The Mod features four creative modes: Split Shot, motion freeze, double exposure, and Light Painting.
- Split Shot places two separate exposures on one photo.
- The motion freeze function uses flash to capture a crisp image over a blurred background.
- Light Painting mode is a long exposure function.
- The four shooting modes are located directly on a dial rather than behind menus or settings.
- Stine Bauer Dahlberg is chief product officer at Polaroid.
- The Mod is available now from Polaroid.com.
- The camera follows the summer release of the Go Generation 3.
- Polaroid's analogue form factor dates back to the original 1972 SX-70 camera.
- The Mod was covered by Wallpaper*, with Jonathan Bell as Transport and Technology Editor.
Entities
Artists
- Jonathan Bell
- Stine Bauer Dahlberg
- Harriet Browse
Institutions
- Polaroid
- Wallpaper*
- PetaPixel
Locations
- United States