Polar, Ltda. Designs Retro Branding for Círculo 1 Motorcycle Club
In December 2021, the design firm Polar, Ltda. completed a visual identity project for Círculo 1, a motorcycle club and workshop. The branding draws inspiration from 1970s and 1980s racing posters and advertisements, reflecting the era of popular collector motorcycles. The design features a color scheme of blue, red, and yellow stripes. Beyond the core identity, the project included website development and the creation of merchandise such as clothing, posters, and event flags. The work supports a community that brings together friends, families, collectors, and enthusiasts of various motorcycle types.
Key facts
- Design firm Polar, Ltda. created branding for Círculo 1
- Project completed in December 2021
- Visual identity inspired by 1970s and 1980s motorcycle racing posters
- Design uses blue, red, and yellow color stripes
- Project expanded to website and merchandise like clothing and flags
Entities
Institutions
- Polar, Ltda.
- Círculo 1