Polar, Ltda. Designs Alibi Records Identity Blending Motown and Brazilian Rap
Polar, Ltda., a design studio based in Brazil, has developed a brand identity for Alibi Records, an independent label situated in Campo Grande, Rio de Janeiro, dedicated to Brazilian rap. The design concept is influenced by the Motown era of the mid-20th century, merging the legacy of analog music with modern hip-hop elements. The visual identity includes traditional vinyl labels paired with contemporary typography and a bespoke wordmark. Additionally, four geometric symbols represent sound dispersion and acoustic micro-grooves. Evidence of this design is found on a 45 RPM record featuring center labels marked with pressing telemetry. Business cards and stationery, which include the studio's address, are finished with glossy emblem stickers. The identity also encompasses clothing and digital platforms highlighting artists such as Rincon Sapiência and Karol Conká. More details can be found in the case study on Behance.
Key facts
- Polar, Ltda. designed a brand identity for Alibi Records, an independent record label in Rio de Janeiro's western zone.
- Alibi Records is based in the Campo Grande neighborhood and supports Brazilian rap.
- The visual inspiration comes from the mid-century Motown music scene in the United States.
- The identity features a custom wordmark with a curved ascender on the initial letterform.
- Four semi-circular geometric emblems reference acoustic micro-grooves, sound dispersion rays, labyrinth arches, and frequency scanlines.
- A 45 RPM vinyl record with porous paper center labels and pressing telemetry is the primary physical proof.
- Uncoated business cards and stationery envelopes carry the Campo Grande studio address and transparent gloss emblem stickers.
- Digital mobile interfaces feature artists Rincon Sapiência, Baco Exu do Blues, Emicida, Rashid, and Karol Conká against terracotta red and black fields.
Entities
Artists
- Rincon Sapiência
- Baco Exu do Blues
- Emicida
- Rashid
- Karol Conká
Institutions
- Polar, Ltda.
- Alibi Records
- Motown
- Behance
Locations
- Rio de Janeiro
- Brazil
- Campo Grande
- United States