POLAR DSGN Creates Playful Identity for Tiny Wine Bar in London
A new visual identity has been unveiled for Tiny Wine, a bar located on Foley Street in London, which is dedicated to natural wines and small plates. Designed by Montevideo-based studio POLAR® DSGN, the branding embraces the theme "Tiny Space, Big Stories" and features a unique monoline cursive script for its logo. The design is prominent on menus and packaging, utilizing additional typefaces such as Azeret Mono and Archivo. The color scheme includes six distinct shades: espresso brown, saffron orange, bubblegum pink, mustard gold, electric azure blue, and warm crema. The branding is also represented on various merchandise and showcased on Behance.
Key facts
- POLAR® DSGN is a Montevideo-based design studio.
- Tiny Wine is a natural wine and small-plates bar on Foley Street in London's Fitzrovia district.
- The branding system includes a custom monoline cursive script wordmark.
- The script is paired with Azeret Mono and Archivo typefaces.
- The color palette includes six hues: espresso brown, saffron orange, bubblegum pink, mustard gold, electric azure blue, and warm crema.
- The design features a 3x3 chromatic matrix and op-art illustrations with pinstripes.
- Physical touchpoints include tote bags, shipping cartons, coasters, staff apparel, and bottle carrier bags.
- The project is available on Behance.
Entities
Artists
- POLAR® DSGN
Locations
- Montevideo
- Uruguay
- London
- United Kingdom
- Fitzrovia
- Foley Street