ARTFEED — Contemporary Art Intelligence

Pokémon Trading Card Game 30th Anniversary Release Draws Queues Across Norfolk

other · 2026-09-16

In Norfolk, long lines formed outside toy stores as Pokémon unveiled a special anniversary edition of its trading card game, celebrating 30 years of play. At least 150 enthusiasts gathered outside Smyths in Costessey, with additional fans waiting at Roys Toys in Wroxham and Kerrison's Toys in Norwich. A collector named Charlie mentioned he had been in line since midnight, expressing his excitement about the release and noting that the game serves as a wonderful way to connect with his son. The BBC interviewed passionate collectors at these Norfolk locations. This anniversary edition commemorates three decades of the beloved trading card game.

Key facts

  • Pokémon released a special anniversary edition of its trading card game.
  • The trading card game has been played for 30 years.
  • At least 150 people queued outside Smyths in Costessey.
  • Fans queued outside Roys Toys in Wroxham and Kerrison's Toys in Norwich.
  • One fan, Charlie, had queued since midnight.
  • Charlie said he was "really excited" about the new release.
  • Charlie said the game was a great way to bond with his son.
  • The BBC spoke to avid collectors in Norfolk.

Entities

Artists

  • Charlie

Institutions

  • Pokémon
  • BBC
  • Roys Toys
  • Kerrison's Toys
  • Smyths

Locations

  • Norfolk
  • United Kingdom
  • Wroxham
  • Norwich
  • Costessey

Sources