Pokémon and Polaroid Launch Limited-Edition Camera Collection for 30th Anniversary
In celebration of Pokémon's 30th anniversary, the franchise has teamed up with Polaroid to create a limited-edition collection featuring nine items, including cameras, film, and accessories. This collaboration showcases three camera designs: two compact Polaroid Go models—one adorned with Pikachu and a lightning-bolt lanyard charm, and another inspired by Sylveon, which features a white body with pink and blue details and a ribbon strap. Additionally, there is a larger Polaroid Now Generation 3 designed like a Poké Ball, complete with red accents and a circular lens. Each camera includes shutter buttons shaped like Poké Balls. The collection also offers special i-Type and Go films, depicting various Pokémon. Pre-orders are available on Polaroid's website, with the full launch set for October 5, 2026.
Key facts
- Pokémon and Polaroid have collaborated on a limited-edition collection for Pokémon's 30th anniversary.
- The collection includes three cameras: two Polaroid Go versions (Pikachu and Sylveon themes) and one Polaroid Now Generation 3 (Poké Ball theme).
- The Pikachu camera is yellow with a lightning-bolt-shaped lanyard charm.
- The Sylveon camera has a white body with pink and blue accents and a ribbon-like strap.
- The Poké Ball camera features a white body with red accents and a circular lens detail.
- All cameras have shutter buttons modeled after Poké Balls.
- Special-edition i-Type film features Pokémon like Bulbasaur, Charmander, Squirtle, Gengar, Umbreon, and Mimikyu.
- Go film includes Pikachu and Sylveon-themed frames.
- Accessories include a camera strap, camera case, and Poké Ball-shaped photo album.
- Pre-orders are open now, with full release on October 5, 2026.
Entities
Artists
- Mathieu Galante
Institutions
- Polaroid
- Pokémon
- The Pokémon Company
- The Pokémon Center
- PetaPixel