Plus X Rebrands Jobkorea as Worxphere for 30th Anniversary

To celebrate its 30th anniversary, Jobkorea LLC has undergone a rebranding, now known as Worxphere, thanks to Plus X. The new brand identity features a lowercase wordmark in Google Sans Flex, positioned above a photorealistic globe depicting the dark side of Earth. An acid-green accent (#C8E06B) is incorporated into various collateral, such as cup lids and bag clips. The design employs circular arc geometry for all letterforms, with the 'x' at the center created from overlapping curves. A construction sheet outlines the arc radii, intersection points, and proportional grid. The transition from a job-listing platform to a work-experience service necessitated a visual system that conveys scale and precision. Google Sans Flex supports both Korean and Latin scripts in a consistent optical weight, ensuring a cohesive bilingual presentation. The brand can be viewed on Behance.