Plau Design Creates Bob's Display Typeface for Brazil's First Fast-Food Chain

Bob's Display, a striking retail typeface crafted by Rio de Janeiro's Plau Design, reinterprets traditional fast-food curves across five weights. Commissioned by Artplan for Bob's, Brazil's inaugural fast-food chain established in 1952, which now boasts over one thousand locations nationwide, the type team—Carlos Mignot, Lu Leitenperger, and Rodrigo Saiani—infused the design with the inviting essence of diners and nostalgic roadside signage. The font spans from Light to Black, featuring robust stems, compact counters, and rounded curves that evoke the smoothness of milkshakes and sauces. Its playful swashes enhance headlines, while clever glyphs manage pricing. The comprehensive glyph set accommodates all Portuguese accents, ensuring visibility on store walls, cups, and screens. The project is showcased on Behance.