Plau Design and FutureBrand São Paulo Craft Nescau Display Type System with 36 Styles
Plau Design teamed up with FutureBrand São Paulo to develop Nescau Display, a unique type design system for Nestlé’s Nescau brand. Led by Carlos Mignot, Rodrigo Saiani, and Lu Leitenperger, the aim was to refresh the brand's visual identity by redesigning its logotype and creating a custom sans serif type family from scratch. They infused the essence of the brand's iconic yellow lightning bolt into the letters by incorporating sharp diagonal cuts directly into the glyphs, seen in the uppercase G, the tail of the Q, and others. The type family includes six weights from Light to Black and various widths, totaling 36 styles. These are featured in several brand materials, like campaign posters and the packaging for the 210g chocolate cereal box. The complete project can be found on Behance.
Key facts
- Plau Design partnered with FutureBrand São Paulo to create Nescau Display for Nestlé's Nescau brand.
- The project was led by Carlos Mignot, Rodrigo Saiani, and Lu Leitenperger.
- The type system integrates lightning bolt motifs into 36 styles.
- It includes six weights from Light to Black, each with matching italics, across three widths: Normal, Narrow, and Condensed.
- The design features sharp diagonal cuts in glyphs like the uppercase G, Q, R, and lowercase k, with the exclamation mark as a full lightning bolt.
- Open, smiling curves on bowls and terminals soften the aggressive angles.
- Applications include campaign posters, a Rayssa Leal skateboarding autograph banner, and the 210g chocolate cereal box packaging.
- The full project can be viewed on Behance.
Entities
Artists
- Carlos Mignot
- Rodrigo Saiani
- Lu Leitenperger
- Rayssa Leal
Institutions
- Plau Design
- FutureBrand São Paulo
- Nestlé
- Nescau
- Liga Esportiva Nescau
- Behance
Locations
- São Paulo
- Brazil