Pierre Hermé Discusses Middle East Conflict Impact on Global Pastry Business Operations

Pastry chef and entrepreneur Pierre Hermé appeared on franceinfo on March 27, 2026, discussing how the Middle East war affects his international business. He operates approximately 100 shops worldwide, including locations in Abu Dhabi, Doha, and Dubai. Hermé noted reduced customer traffic due to security concerns, particularly in hotels targeted by attacks, but emphasized that stores remain open with staff continuing to work. Supply chain issues have emerged from the Strait of Hormuz blockade, potentially affecting Iranian pistache supplies, though Greek alternatives exist. Tourism declines have slowed business in airports and major stores. Despite delays in expansion plans like a second Abu Dhabi location, Hermé maintains confidence in his strategic direction.