ARTFEED — Contemporary Art Intelligence

Piercy&Co Transforms London Apartment into Living Gallery and Design Lab

architecture-design · 2026-08-27

Piercy&Co, an architectural firm based in London, has introduced Apartment 21 in Kentish Town, a one-bedroom space intended as both a private gallery and a guest residence. This unit is situated in a former technical college from the 1930s, which was purchased by founder Stuart Piercy from a gallerist. Collaborating with Fiona Neil, the design emphasizes hosting and collaboration, featuring a dark corridor, a curved wall, and a circular cutout in a wooden partition crafted by Benchmark. The apartment is adorned with custom furnishings made from British ash and elm, complemented by wool rugs and linen curtains. Piercy emphasizes the significance of connection in design, while Neil describes the project as 'forever in the concept phase,' with a focus on neuroaesthetics. The article was penned by Ellie Stathaki for Wallpaper*.

Key facts

  • Apartment 21 is a residential unit in Kentish Town, London, transformed by Piercy&Co.
  • The space is used as a private gallery, guest residence, and showcase of the studio's interior design approach.
  • The apartment is located in a 1930s former technical college building.
  • Stuart Piercy, founder of Piercy&Co, purchased the apartment when it came on the market.
  • Fiona Neil, director and head of interiors at Piercy&Co, co-developed the interior.
  • The design includes a dark-painted corridor, a curved wall, and a circular cutout in a wooden partition by Benchmark.
  • Custom furniture is made from British ash and elm, with wool rugs, natural fibre upholstery, and linen curtains.
  • Architectural lighting is by P&S Labs.
  • The project is intended for 'hosting, gathering and collaboration'.
  • The article was written by Ellie Stathaki and published on Wallpaper*.

Entities

Artists

Institutions

  • Piercy&Co
  • Benchmark
  • P&S Labs
  • Wallpaper*
  • Piercy & Company
  • Zieta Studio
  • Hand & Eye
  • Dezeen

Locations

  • London
  • United Kingdom
  • Kentish Town
  • North London
  • Mayfair

Sources