Picfair Launches Private Albums for Professional Photography Client Delivery

Picfair has introduced private albums, a feature enabling photographers to share curated image sets with specific clients, marking a strategic expansion into professional workflows. The platform, originally focused on hobbyists building online stores, now addresses growing demand from both emerging professionals and established photographers who have been adapting its store functionality for client delivery. Founder Benji Lanyado notes a convergence where hobbyists are adopting more professional practices while professionals seek simpler, affordable alternatives to specialized tools. Over 1.5 million photographers globally use Picfair, which handles licensing, printing, and shipping across 130+ countries. The company, backed by investors including Reddit co-founder Alexis Ohanian, transitioned from a marketplace to a store-builder model in 2020. Private albums are available immediately to all users, complementing existing storefront tools for selling digital downloads and prints. This move positions Picfair as a broader photography platform supporting both sales and client-based delivery.