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Phillip Lim Launches PlayLoveWin with Birthday Celebration in NYC

other · 2026-09-02

On a Tuesday night, Phillip Lim, the fashion designer, introduced his new brand, PlayLoveWin, while also marking his 53rd birthday at Có Lạc, a Vietnamese eatery in Manhattan run by chef Helen Nguyen. This event marked Lim's inaugural birthday celebration, during which he remarked, "I deserve it." Attendees included ballerina Misty Copeland, designers Prabal Gurung, Peter Do, Laura Kim, and comedian Ronny Chieng. The cocktails featured Tepozán tequila, and the dinner showcased refined Vietnamese cuisine. Guests engaged in storytelling around tables, prompted by questions on blank cards. Having departed from his namesake brand in October 2024, Lim shared that PlayLoveWin emphasizes shirts as a new beginning. A custom cake resembling one of his new shirts was presented for the celebration.

Key facts

  • Phillip Lim launched new label PlayLoveWin at Có Lạc restaurant in Manhattan's East Village.
  • The event doubled as Lim's 53rd birthday party, his first ever.
  • Guests included Misty Copeland, Prabal Gurung, Peter Do, Laura Kim, and Ronny Chieng.
  • Lim left his namesake company in October 2024 after more than 20 years.
  • The idea for PlayLoveWin crystallized during a trip to Shanghai, China.
  • The label focuses on shirts, symbolizing fresh starts.
  • Dinner featured Vietnamese dishes and cocktails with Tepozán tequila.
  • The restaurant surprised Lim with a custom cake shaped like a shirt.

Entities

Artists

  • Phillip Lim
  • Helen Nguyen
  • Misty Copeland
  • Prabal Gurung
  • Peter Do
  • Laura Kim
  • Ronny Chieng
  • Kate Berry
  • Ezra William
  • Tina Leung
  • Laura Brown
  • Preppy Pete
  • Brie Welch
  • Gabriella Khalil
  • Amy Astley
  • Kati Nescher

Institutions

  • PlayLoveWin
  • Có Lạc
  • Monse

Locations

  • Manhattan
  • East Village
  • New York City
  • United States
  • Shanghai
  • China

Sources