Phillip Lim Launches PlayLoveWin, a Shirts-Only Label
On July 21, 2023, designer Phillip Lim introduced PlayLoveWin, a shirt-centric fashion initiative, on Instagram, marking his first update in six months. After two decades, Lim departed from 3.1 Phillip Lim in late 2024, citing a decline in creative inspiration. While acting as Thailand's Cultural Ambassador for 2025, he crafted a more efficient business model. Based in Chinatown, PlayLoveWin features a variety of shirts crafted from high-twist Japanese oxford cotton, vintage wash broadcloth, wool gabardine, and silk twill. Lim's research indicated a strong desire for well-fitting shirts. The brand adopts an anti-seasonal approach, with popular designs becoming staples. Initially focused on direct-to-consumer sales, Lim intends to partner with select retailers. Models include Leila Robb and Kati Nescher.
Key facts
- Phillip Lim launched PlayLoveWin, a shirts-only collection, announced via Instagram on July 21.
- Lim left 3.1 Phillip Lim in late 2024 after two decades.
- He served as Thailand's 2025 Cultural Ambassador.
- PlayLoveWin is based in Chinatown, offering shirts for men and women.
- Fabrics include high-twist Japanese oxford cotton, vintage wash broadcloth, wool gabardine, and silk twill.
- The brand uses an anti-seasonal model where popular shirts become core offerings.
- Chanel acquired Charvet, a French shirtmaker, after collaborating on its debut show under Matthieu Blazy.
- The name PlayLoveWin reflects Lim's initials and his philosophy of play, love, and winning.
- Former retail partners reached out, and Lim plans to sell through select retailers.
- Models featured include Leila Robb, Kati Nescher, Ronnie Chieng, Jon Tietz, and Amrit Tietz.
Entities
Artists
- Phillip Lim
- Matthieu Blazy
- Leila Robb
- Kati Nescher
- Ronnie Chieng
- Jon Tietz
- Amrit Tietz
Institutions
- 3.1 Phillip Lim
- PlayLoveWin
- Chanel
- Charvet
- Vogue
Locations
- Chinatown
- Thailand
- Asia