Philippine Leroy-Beaulieu Fronts Haus Labs Concealer Campaign
Philippine Leroy-Beaulieu, known for her roles in Emily in Paris and Call My Agent!, has been announced as the new face of Haus Labs' Triclone Skin Tech Concealer campaign. The campaign, titled 'We Love Concealer,' features the actress in a playful, paint-splattered aesthetic, which she describes as provocative and outside the usual makeup advertising. Leroy-Beaulieu, who is currently filming the final season of Emily in Paris, expressed mixed feelings about the show's conclusion, calling it bittersweet and emotional yet joyful. The campaign highlights Haus Labs' focus on complexion products, following Lady Gaga's own fronting of the previous 'We Love Foundation' campaign. The concealer combines makeup with skincare ingredients like fermented arnica, caffeine, and BioFerment 7 Complex. Leroy-Beaulieu shared her personal beauty philosophy, emphasizing a natural, less-is-more approach, and her preference for using fingers over brushes. She also discussed her morning routine, which includes Gaga dance classes (a movement language by choreographer Ohad Naharin) and skincare products like Santa Maria Novella tonic. The product is available in 31 shades online and at Sephora in 23 countries.
Key facts
- Philippine Leroy-Beaulieu is the new face of Haus Labs' 'We Love Concealer' campaign for the Triclone Skin Tech Concealer.
- The campaign features a paint-splattered aesthetic, which Leroy-Beaulieu describes as provocative and playful.
- Leroy-Beaulieu is filming the final season of Emily in Paris, which she began in 2019.
- The concealer includes skincare ingredients: fermented arnica, caffeine, and BioFerment 7 Complex.
- Lady Gaga fronted the previous 'We Love Foundation' campaign for Haus Labs.
- Leroy-Beaulieu prefers a natural look and uses fingers instead of brushes for makeup application.
- Her morning routine includes Gaga dance classes, a movement language by Ohad Naharin.
- The product is available in 31 shades from hauslabs.com and at Sephora in 23 countries.
Entities
Artists
- Philippine Leroy-Beaulieu
- Lady Gaga
- Ohad Naharin
Institutions
- Haus Labs
- Sephora
- Vogue
- Santa Maria Novella
Locations
- France