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Pernod Ricard U.S. Sales Drop 14% Amid Global Whiskey Glut

market-auction · 2026-08-28

Pernod Ricard, famous for its brands like Jameson Irish whiskey and Absolut Vodka, saw U.S. sales drop by 14% for the fiscal year that ended on June 30, while sales in China decreased by 19%. After CEO Alexandre Ricard mentioned that growth in America might be limited until 2029, the company's stock took a 6% hit. Looking ahead, Pernod expects organic net sales growth to fall between 3% and 6% for FY27 to FY29, mainly due to the current sluggishness in the U.S. market. On a positive note, Jameson did manage to grow by 9% in countries like India. The overall whiskey industry is facing difficulties, with companies like Jim Beam and Diageo making major cuts.

Key facts

  • Pernod Ricard U.S. sales fell 14% in the year ending June 30.
  • Chinese sales dropped 19%.
  • Pernod's shares fell 6% after CEO Alexandre Ricard's comments.
  • Pernod projects organic net sales growth close to lower end of +3% to +6% range over FY27 to FY29.
  • Jameson sales rose 9% in markets like India.
  • Jim Beam closed a major distilling campus.
  • Diageo and Brown-Forman paused production at distilleries.
  • MGP and Bardstown Bourbon Company scaled back production.

Entities

Artists

Institutions

  • Pernod Ricard
  • Brown-Forman
  • Jim Beam
  • Diageo
  • MGP
  • Bardstown Bourbon Company
  • Irish Distillers
  • Midleton Distillery
  • Reuters
  • Irish Times
  • Robb Report

Locations

  • United States
  • China
  • India
  • Scotland
  • Las Vegas

Sources