Pentagram Unveils Fluid Brand Identity for Ghent's De Bijloke Music Centre
Pentagram has developed a fresh brand identity for De Bijloke, a music venue located in Ghent, Belgium. This digital-centric identity showcases a sweeping emblem influenced by John Cage's musical notation and oscilloscopes, encircling the deBijloke wordmark with lively color pairings. An oversized numeral serves as a backdrop, complemented by a typographic system that employs Forma DJR. Eye-catching headlines are evident, as illustrated by a billboard for Benjamin Clementine and a poster for the Nadar Ensemble. The physical manifestations include a maroon A-board, an outdoor flag, a tote bag, and a seasonal magazine. The New Music segment features a vinyl sleeve adorned with black text and orange waves. A generative tool ensures the design remains fluid. Marina Willer's team at Pentagram spearheaded the project.
Key facts
- Pentagram designed a new brand identity for De Bijloke, a music centre in Ghent, Belgium.
- The identity is digital-first and designed to adapt across classical, jazz, and new music.
- The central swooping mark was inspired by John Cage's unconventional notation and the oscilloscope.
- The logo features an orbit of thin looping lines around the deBijloke wordmark, with colour combinations like neon pink on maroon, electric blue on cream, and red on sage green.
- A ghosted oversized numeral sits behind the wordmark as a structural backdrop.
- The typographic system uses Forma DJR, a simple grotesque typeface.
- Physical applications include a maroon pavement A-board, an outdoor flag in sage and red, a maroon tote bag, and a season magazine with a violinist cover.
- A generative tool reinterprets the Jazz and New Music patterns into ever-changing forms.
Entities
Artists
- Marina Willer
- John Cage
- Benjamin Clementine
Institutions
- Pentagram
- De Bijloke
- Nadar Ensemble
Locations
- Ghent
- Belgium