Pedro Herrero Ferrán's 'Por amor al comercio' Opens at digestivo, Madrid
In Madrid, Digestivo is hosting 'Por amor al comercio,' an exhibition showcasing the works of Pedro Herrero Ferrán from 2019 to 2025, which includes sculptures, graphic art, and a collection of shoes. Among the highlights are five preparatory sketches for dartboard sculptures, making their debut. Two works are specifically named: 'Sway at the Preferred Angle' (2022) and 'No More Legs to Break' (2023). The exhibition takes its title from the 1987 album by Esclarecidos and will be part of a series of shows at digestivo (Madrid), fluent (Santander), and Cordova (Barcelona) during the fall and winter of 2026. Herrero Ferrán (1994–2025) blended various elements to create ambiguous forms. The exhibition checklist can be found at digestivo.in, with gratitude extended to the Herrero Ferrán Aranaz family and friends.
Key facts
- 'Por amor al comercio' is on view at digestivo in Madrid
- The exhibition covers works by Pedro Herrero Ferrán made between 2019 and 2025
- Five previously unshown preparatory drawings for dartboard sculptures are included
- Only two works have titles: 'Sway at the Preferred Angle' (2022) and 'No More Legs to Break' (2023)
- The title references Esclarecidos' third album and its 1987 song of the same name
- The project spans shows at digestivo (Madrid), fluent (Santander), and Cordova (Barcelona) in fall and winter 2026
- Herrero Ferrán lived from 1994 to 2025 and was born in Madrid
- His practice drew on fashion, design, aeronautics, cartography, and open-source software
Entities
Artists
- Pedro Herrero Ferrán
Institutions
- digestivo
- fluent
- Cordova
- Esclarecidos
- Herrero Ferrán Aranaz family
Locations
- Madrid
- Spain
- Santander
- Barcelona