Pauline Loeb Brings Irreverent Art Fair Coverage to Matignon with 'Pauline Loeb Curates – Vol. 01'
From October 15 to 23, 2026, Pauline Loeb, an ex-gallery expert and art influencer, will showcase « PAULINE LOEB CURATES – Vol. 01 » at 140, rue du Faubourg-Saint-Honoré, 75008, during Art Basel Paris. The exhibition will highlight approximately twenty artists, including Laurent Proux and Marc Desgrandchamps. Loeb, who has a background in art market history from IESA and spent eight years at Kugel, launched artfairmag.com in December 2019. After shifting to interviews amid the pandemic, she attracted nearly 10,000 Instagram followers by March 2023. Her persona HAL emerged as a significant moment at TEFAF 2024. She paused her website in March 2025 and renamed her Instagram in November 2025, crediting the camera for boosting her confidence.
Key facts
- Pauline Loeb will present « PAULINE LOEB CURATES – Vol. 01. A personal selection of contemporary artists » from October 15 to 23, 2026, at 140, rue du Faubourg-Saint-Honoré, 75008.
- The exhibition features around twenty artists, including Laurent Proux, Marc Desgrandchamps, Oda Jaune, Ben Arpea, and Théo Mercier.
- Loeb launched artfairmag.com in December 2019, listing 400 fairs, after noting that The Art Newspaper covered only 200.
- She began recording one-minute interviews on her phone in November 2021 and gained nearly 10,000 Instagram followers in a year.
- Her first on-camera video was in March 2023 at Art Capital, where she introduced the catchphrase « Hey Art Lovers ! ».
- A video at TEFAF 2024, in which she throws her shoes, marked the creation of her irreverent persona, HAL.
- In March 2025 she paused her website due to insufficient traffic; in November 2025 she renamed her Instagram account to « theonlypaulineloeb ».
- She has co-hosted eBay auctions with Galerie Montorgueil, filmed a pilot for a new version of D’art d’art, and prepared a premium fair-visit program for BNP Paribas.
Entities
Artists
- Pauline Loeb
- Laurent Proux
- Marc Desgrandchamps
- Oda Jaune
- Ben Arpea
- Théo Mercier
- Christiane Pooley
- Rémi Debord
- Ellsworth Kelly
- Emmanuel Perrotin
- Kamel Mennour
- Frédéric Taddeï
Institutions
- Connaissance des Arts
- Drouot
- Metropolitan Museum of Art
- IESA
- Kugel
- Artfairmag
- The Art Newspaper
- Art Capital
- TEFAF
- Cours Florent
- Fondation Beyeler
- Galerie Montorgueil
- eBay
- BNP Paribas
- Art Basel Paris
- Grand Palais
- Fondation Carmignac
- Perrotin
Locations
- New York
- United States
- London
- United Kingdom
- Paris
- France
- Île de Porquerolles
- Matignon