Patrizio Cionfoli on Leading Design for a Billion-Person Market at Havells India

Patrizio Cionfoli serves as the Senior Vice President and Chief Design Officer at Havells India, where he leads a design team of 50 professionals across five brands, including Lloyd. Previously a studio leader at Whirlpool, he moved to Delhi, transitioning from studio work to in-house management. His responsibilities involve merging design with engineering, marketing, and business development, focusing on local relevance to achieve a global impact. Drawing inspiration from everyday Indian life, Cionfoli influences kitchen appliance design and tackles environmental challenges. He is creating a Visual Brand Language and Experience Brand Language, streamlining product ranges, and implementing a craftsmanship process. His team is based in Noida and Bangalore, while he engages with external networks through teaching and industry connections, finding India's vastness both inspiring and humbling.