Patricia Urquiola's Influence Dominates NeoCon 2026 with Sosu, Patin, and Paved States
At NeoCon 2026, the annual contract furniture expo in Chicago, Patricia Urquiola's design sensibility was pervasive, shaping both her own collections and the broader trends on display. The Milan-based Spanish designer, who serves as art director of Haworth-owned Cassina, introduced the Sosu series for Haworth, featuring sofas, lounges, and tables with bouncy, overstuffed forms that signal a shift from blocky resimercial silhouettes toward residential comfort. For Andreu World, she created the Patin chair, which pairs a solid ash wood frame and continuous sled-like base with a fully upholstered seat and backrest, available in nine permutations including bar and counter stools. Urquiola also co-curated the Haworth-sponsored group installation "Paved States" in The Mart's lobby, showcasing emerging designers such as Lauren Goodman, Malcolm Majer, Hank Beyer, and Alex Sizemore. The expo's overall aesthetic reflected her influence: saturated hues in red, cobalt, and purple replaced beiges, browns, and blacks, and communal soft seating dominated over casegoods and desking systems, with Nienkämper as a notable exception. The event underscored Urquiola's cross-brand impact and the passing of the torch to a new generation of designers.
Key facts
- Patricia Urquiola is a Milan-based Spanish designer and art director of Haworth-owned Cassina.
- At NeoCon 2026, Urquiola introduced the Sosu collection for Haworth, including sofas, lounges, and tables.
- The Sosu sofa features modules resembling massive boulders crashing into each other.
- For Andreu World, Urquiola designed the Patin chair, which has a solid ash wood frame and continuous sled-like base.
- The Patin chair comes in nine permutations, four of which feature star bases, including bar and counter stool versions.
- Urquiola co-curated the Haworth-sponsored group installation "Paved States" in The Mart's lobby.
- "Paved States" featured works by emerging designers Lauren Goodman, Malcolm Majer, Hank Beyer, and Alex Sizemore.
- NeoCon 2026 saw a shift away from beiges, browns, and blacks toward saturated hues in red, cobalt, and purple.
Entities
Artists
- Patricia Urquiola
- Lauren Goodman
- Malcolm Majer
- Hank Beyer
- Alex Sizemore
Institutions
- Haworth
- Cassina
- Andreu World
- Nienkämper
- Haworth Design Lab
- Azure Magazine
- The Mart
Locations
- Milan
- Italy
- Chicago
- United States