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Patricia Urquiola's Influence Dominates NeoCon 2026 with Sosu, Patin, and Paved States

architecture-design · 2026-10-15

At NeoCon 2026, the annual contract furniture expo in Chicago, Patricia Urquiola's design sensibility was pervasive, shaping both her own collections and the broader trends on display. The Milan-based Spanish designer, who serves as art director of Haworth-owned Cassina, introduced the Sosu series for Haworth, featuring sofas, lounges, and tables with bouncy, overstuffed forms that signal a shift from blocky resimercial silhouettes toward residential comfort. For Andreu World, she created the Patin chair, which pairs a solid ash wood frame and continuous sled-like base with a fully upholstered seat and backrest, available in nine permutations including bar and counter stools. Urquiola also co-curated the Haworth-sponsored group installation "Paved States" in The Mart's lobby, showcasing emerging designers such as Lauren Goodman, Malcolm Majer, Hank Beyer, and Alex Sizemore. The expo's overall aesthetic reflected her influence: saturated hues in red, cobalt, and purple replaced beiges, browns, and blacks, and communal soft seating dominated over casegoods and desking systems, with Nienkämper as a notable exception. The event underscored Urquiola's cross-brand impact and the passing of the torch to a new generation of designers.

Key facts

  • Patricia Urquiola is a Milan-based Spanish designer and art director of Haworth-owned Cassina.
  • At NeoCon 2026, Urquiola introduced the Sosu collection for Haworth, including sofas, lounges, and tables.
  • The Sosu sofa features modules resembling massive boulders crashing into each other.
  • For Andreu World, Urquiola designed the Patin chair, which has a solid ash wood frame and continuous sled-like base.
  • The Patin chair comes in nine permutations, four of which feature star bases, including bar and counter stool versions.
  • Urquiola co-curated the Haworth-sponsored group installation "Paved States" in The Mart's lobby.
  • "Paved States" featured works by emerging designers Lauren Goodman, Malcolm Majer, Hank Beyer, and Alex Sizemore.
  • NeoCon 2026 saw a shift away from beiges, browns, and blacks toward saturated hues in red, cobalt, and purple.

Entities

Artists

Institutions

  • Haworth
  • Cassina
  • Andreu World
  • Nienkämper
  • Haworth Design Lab
  • Azure Magazine
  • The Mart

Locations

  • Milan
  • Italy
  • Chicago
  • United States

Sources