Paprika Design Crafts Tactile Brand Identity for Architecture Firm CAMEO
Paprika Design, located in Montreal, has developed a unique tactile brand identity for the architecture firm Caméo, under the direction of creative leader Louis Gagnon and lead designer Daniel Robitaille. Instead of conventional brochures, the design features an oversized Tyvek envelope that reflects Caméo's architectural heritage. This semi-transparent envelope showcases internal project materials with striking black typography and a prominent "CAMEO" logo. Inside, project case studies are presented as loose sheets, allowing for customization for different clients. An architectural grid organizes the information, harmonizing technical illustrations with black-and-white photography. The choice of robust Tyvek and heavy uncoated paper fosters a conversation between industrial functionality and sophistication. The project is featured on Behance.
Key facts
- Paprika Design created a brand identity for architecture firm Caméo.
- The design uses an oversized Tyvek envelope instead of a standard brochure.
- Creative director Louis Gagnon and lead designer Daniel Robitaille led the project.
- Tyvek is a durable synthetic fiber used on construction sites.
- The envelope is semi-translucent, revealing internal project inserts.
- Project case studies are loose-leaf sheets, allowing modular reconfiguration.
- The design uses an architectural grid, technical drawings, and monochromatic photography.
- Custom print finishing was done by LG Chabot.
Entities
Artists
- Louis Gagnon
- Daniel Robitaille
Institutions
- Paprika Design
- Caméo
- LG Chabot
Locations
- Montreal
- Canada