Pangram Pangram's Neue Gstaad: A 112-Style Swiss Typeface
Pangram Pangram, a type foundry located in Montreal, has introduced Neue Gstaad, a type family inspired by an upscale alpine resort in southwestern Switzerland. Created by Ian Party, the founder and CEO of New Glyph, this typeface features 112 styles across seven subfamilies, including Grotesk, Italics, and Sans Serif. It is designed as a versatile typographic system with OpenType capabilities, accommodating a broad range of Latin-based languages. The design draws inspiration from the adaptability of the Swiss army knife and the precision inherent in Swiss design, influenced by mountain peaks and skiing culture. Visuals for the campaign include triangular shapes, archival skiing imagery, and a unique skier pictogram. Pangram Pangram has previously honored locations with typefaces like Neue York, PP Kyoto, and Neue Montreal. This typeface is suitable for various uses, from compact editorial layouts to architectural designs, embodying a sense of understated elegance.
Key facts
- Pangram Pangram released Neue Gstaad, a type family with 112 styles and seven subfamilies.
- The typeface is named after Gstaad, an upscale alpine resort village in southwestern Switzerland.
- Designed by Ian Party, type designer, founder and CEO of New Glyph.
- Neue Gstaad includes Grotesk, Italics, and Sans Serif categories.
- It is built as a future-facing typographic system with OpenType features and supports Latin-based languages.
- The design is a homage to the Swiss army knife and Swiss design principles.
- Campaign visuals use triangular shapes, archival skier imagery, snowy-grey colors, and mineral collages.
- Pangram Pangram's previous typefaces include Neue York, PP Kyoto, and Neue Montreal.
Entities
Artists
- Ian Party
Institutions
- Pangram Pangram
- New Glyph
Locations
- Montreal
- Canada
- Gstaad
- Switzerland