Panerai's 'Immersion' Transforms Florentine Crypt into Sensory Journey
To mark its 100th anniversary, luxury watch brand Panerai will host 'Immersion,' an interactive exhibition at Florence's Museo Marino Marini from September 10 to 19. This exhibit reimagines the museum's medieval crypt, showcasing the brand's evolution from a family-run watchmaker in Florence to a provider of diving instruments for the Italian Navy, without following a linear narrative. Attendees will journey through a replica military workshop, experience an 'abyss' of pressure, and explore environments inspired by polar regions, sailing, and navigation. The Museo Marino Marini, a former church dating back to the early ninth century, also featured Panerai's 'Dive Into Time' exhibition in 2016. CEO Emmanuel Perrin emphasized that 'Immersion' highlights the Maison's current spirit, merging tradition with modernity.
Key facts
- Panerai opens 'Immersion' at Museo Marino Marini in Florence, September 10–19.
- The exhibition takes over the museum's medieval crypt.
- It uses Panerai's history as a basis for an experiential journey through darkness, depth, water, and extreme conditions.
- The show is not chronological; it uses a sequence of environments.
- Museo Marino Marini is a former church with history back to the early ninth century.
- Panerai previously staged 'Dive Into Time' at the museum in 2016.
- Panerai's design history includes large cases and highly legible dials for readability.
- CEO Emmanuel Perrin: 'Immersion' shifts focus from the past to how the Maison's spirit expresses itself today.
Entities
Institutions
- Panerai
- Museo Marino Marini
- Italian Navy
Locations
- Florence
- Italy