Palantis Creates Brutalist-Inspired Brand Identity for FAUVE Tea Room in Vincennes

Palantis, a studio located in Nantes, has crafted a modular architectural brand identity for FAUVE, a modern tea room and specialty coffee shop situated in Vincennes, France. Moving away from conventional third-wave café designs—often featuring neo-grotesque logos, birch plywood, and sage green—the studio developed a robust visual identity centered around a striking feline symbol created entirely from negative space. The focal point is a bespoke block mark that also serves as a cat mask, with eyes and a sharp brow revealed through geometric cutouts in solid rectangular forms. Accompanying this emblem are custom modular letterforms that appear both substantial and nimble. Vertical grids regulate printed materials and signage, providing tea origin details and espresso breakdowns with the precision of an exhibition catalogue. Touchpoints include terracotta crewneck sweatshirts with white graphics, arched staff badges, tactile menus on heavy off-white paper, kraft takeaway bags, and embossed coffee cup sleeves. The earthy color scheme of olive green, taupe, and deep terracotta highlights the primary mark dramatically. This project illustrates that branding for local hospitality can be sophisticated without being understated.