Optical Arts: Crafting In-Camera Illusions for Channel 4 and Apple TV
Optical Arts, a design studio situated in London and spearheaded by Fabrice Le Nezet and Joe Jackson, focuses on CGI and motion design for high-profile clients such as Apple, Channel 4, Nike, and Dyson. Their latest endeavor involves directing new idents for Channel 4's rebranding, in partnership with 4Creative, Art Practice, and Lovesong. This project showcases four scenes—Shattering Room, Chemicals, Digital Tracking, and Robotic Fulfilment Centre—part of a larger collection of 25 looping scenes created by 17 artists, delving into concepts of 'identity', 'love', 'release', 'system', and 'the land'. Additionally, the studio engages in self-initiated projects like 'Ignis' and 'Odyssey', emphasizing a design approach that values tactility and simplicity, inspired by classical art while steering clear of algorithmic feedback loops.
Key facts
- Optical Arts is a London-based design studio specializing in CGI and motion design.
- Clients include Apple, Channel 4, Nike, and Dyson.
- Creative directors are Fabrice Le Nezet and Joe Jackson.
- The studio directed new idents for Channel 4's rebrand in collaboration with 4Creative, Art Practice, and Lovesong.
- The Channel 4 idents featured four scenes: Shattering Room, Chemicals, Digital tracking, and Robotic fulfilment centre.
- 25 looping scenes were created by 17 different creatives for the Channel 4 idents.
- The Apple TV animated logo was captured in-camera using real glass and lights.
- Self-initiated projects include 'Ignis' and 'Odyssey', described as 'textural studies'.
- Inspirations include Hiroshi Sugimoto's 'theaters' and Berenice Abbott's scientific photography.
- The studio's philosophy emphasizes design, lighting, and tactility.
Entities
Artists
- Fabrice Le Nezet
- Joe Jackson
- Hiroshi Sugimoto
- Berenice Abbott
Institutions
- Optical Arts
- Apple
- Channel 4
- Nike
- Dyson
- 4Creative
- Art Practice
- Lovesong
- Telstra
- It's Nice That
Locations
- London
- United Kingdom
- Australia